homegallery 16 - 27 September 2008. Alexander Belov. Photography
16 - 27 September 2008. Alexander Belov. Photography
"GHOSTS" Photography In the gallery halls
Work with top market segments and commercial projects treating luxury goods make Alexander Belov one of the key figures in the media boutique “Helix project”. However, advertising of premium class products is not his only point – video is in the sphere of his interests as well. As artistic director Alexander has been creating three musical video clips together with the St. Petersburg director Zhenya Priest: Slot Dead stars, Shock'o'lady What is This Thing Called Love and Akado Oxymoron 2. Two of the three clips have been nominated for the “Best clip of the year” at the Russian Alternative Musical Award and are already among the top nominates. The artist states in this reality what his Muse grants him – the Muse who never muses over the consequences of her divine breath. She’s just here with him – or else the one inspired is not an artist at all. But it is not a point of choice anyway. Alexander Belov in co-authorship with his subconscious creates pictures which do not give the spectator any relief or light positive sunny glint on his cerebral cortex. His photos do really dispirit and discourage. They force your consciousness let mankind’s most tabooed and frightening matter – the matter of the essence of death, the mere fact of its inevitability – in.